Someone has said that if you want to hide something from an African, put it in a book.
In contrast, If you want to reveal something to this generation, attach a photo to it.
Such is the importance of imagery in our generation.
After winning the recent American presidential elections, Barack Obama twitted a picture of him hugging his wife with the words
“four more years.”
In matter of hours the picture went viral and received over 5 million re tweets.
And that has not been an isolated incidence, new media today has dwarfed traditional media by embracing imagery in their content, today, online and offline content not only comes with compelling photography but with slideshows and gripping images.
Social media giants like Facebook have gone a step further with features like “like” “tag” and “share” buttons on their album offers.
Towards the end of 2012, Facebook (as you may have noticed) introduced an album progress that featured all your (subscriber) yearlong highlights through the ending year. Whoever tracked that will tell you it was such a creative thing.
As new media takes center stage, your company cannot stay on the fence regarding adopting images for your communications.
Of course a few things will stand before any step is taken in this direction.
If you are going to undertake great pictorials in your communication, better have assured photography. Consistent loud photography never just happens, go ahead and outsource the best PR/Branding/Advertising agencies or even a photographer, this often helps keep consistency and keeps your company ahead- in terms of quality.
Make sure the message of your content always rhymes with the photograph, always let field articles and reports correlate with the pictures therein – uniformity is key.
Image location matters, “top left” and “top right” are always preferable and the most commonly used but alternatives still hurt nobody. Some articles feature images in the middle of the story, others at the end and others almost everywhere, whatever the location, simply keep it appropriate.
While we should be careful with this, (as most online audiences may often have no patience to click through a lengthy slideshow) it remains a worthy venture. Slideshows simply have a way of explaining patterns. So go ahead and place one, take some time and prepare it before hand. A wonderful place to start would be www.slidehare.com
The quality of the picture should be non-negotiable, dull pictures make the entire brochure/website so – dull, choose pictures with enough light and color to enable visual clarity, you might as well get a graphic designer on board to help your company navigate through this.
While images remain key in communication, too many images – like cooks, will eventually kill the broth.
Choose images wisely, look at those with compelling colors, size, those that tell a story, those that will match with your organization colors without compromising, get creative around placement, and if you choose to break the rule and go with many? Then be specific and thoughtful, let the arrangement supplement everything. With this, your audience may just become an assurance.
Such is the power of images that we would be ducking our heads in the sand if we ever thought content in company websites, brochures; et al do not need careful attention in slecting appropriate photography.
1930?excusable, but not in 2013, where “Image is everything”
This is a visual generation. So go get started