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Me and Andrew – a friend who runs a starter clothing line company – met a colleague from an advertising agency at a restaurant the other day. As you would quickly guess, our introductions connected on various points as I quickly realized he was a copywriter, and so here we were, the three of us, a copywriter and two graphic designers. Fast forward, the conversation steered into my friend’s starter clothing line. Andrew and I were surprised to learn our advertising colleague actually already knew about our under budget clothing line establishment- how? through Facebook. Just so you know, With a low budget (if any at all) Andrew has built an online audience following his t-shirt design business via Facebook in small yet profound ways. With staff of himself as the proprietor, Andrew has almost single-handedly managed a Facebook campaign of throwing T-shirt photo samples out , attaching his friends and receiving orders . Over the last few months, Andrew’s business has gained momentum, he’s forked in deals that have involved audiences of up to 1000 young people. Today, Andrew looks at Facebook differently, gone are the days of simply posting status updates, here are the days of engaging audiences for a cause, a cause higher than what I am having for lunch, who i am in a relationship with or who showed up on the birthday party last night. Beat that.


I have taken it upon myself backhome to task a 13 year old with an assignment. This young man is a vivid lover of FIFA games and all the distraction that comes with it. And because of that, I have handed him a copy of  “English Companion” to help him tell me three Proverbs he has learnt every day vis-a-vis playing FIFA games. Gone are the days of utilising your school vacation to shoot birds, today we have a different bird, it’s name?  Twitter. It’s here that we shoot our words in 140 characters, forget your mangoes. But that has come with a cost, hasn’t it? Today’s generation is more image driven than picture driven, and we like to talk about them, the distracted. But what about  us the employees? How has new media kept us from our responsibilities? Of-course I am asking your boss, not you . How much time do you spend on Facebook on  a typical workday?  fine, you can answer that. But here’s the big one for businesses, what safeguards have you established to ensure productivity in your business? That smart gentleman you gave an assignment this morning could actually be busy direct messaging his e-girlfriend on Twitter or Facebook. Question again is, how then shall you look out for your staff to guard against the new technology bug? A couple of takeaway  tips Ensure your staff members always have  something going on. Ensure weekly plans, reports – indeed an idle mind can be a devil’s workshop . Your staff still need time out on social media, so grant it, lunchtime and after office hours are good recommends. Productivity may increase when your staff has lots going on and there is liiibeertty  (yes […]