Me and Andrew – a friend who runs a starter clothing line company – met a colleague from an advertising agency at a restaurant the other day. As you would quickly guess, our introductions connected on various points as I quickly realized he was a copywriter, and so here we were, the three of us, a copywriter and two graphic designers. Fast forward, the conversation steered into my friend’s starter clothing line. Andrew and I were surprised to learn our advertising colleague actually already knew about our under budget clothing line establishment- how? through Facebook. Just so you know, With a low budget (if any at all) Andrew has built an online audience following his t-shirt design business via Facebook in small yet profound ways. With staff of himself as the proprietor, Andrew has almost single-handedly managed a Facebook campaign of throwing T-shirt photo samples out , attaching his friends and receiving orders . Over the last few months, Andrew’s business has gained momentum, he’s forked in deals that have involved audiences of up to 1000 young people. Today, Andrew looks at Facebook differently, gone are the days of simply posting status updates, here are the days of engaging audiences for a cause, a cause higher than what I am having for lunch, who i am in a relationship with or who showed up on the birthday party last night. Beat that.