Think of Business X. Business X is run by two entrepreneurial young men, raised in a city church. The two were part of a church media team where they honed their skills at “color grading” and “composition” – never mind the terms -pure videography. Their skills  noticed every Sunday on the church projector by the city’s prominent that come every Sunday morning. In one vivid case, a City Bank CEO notices a well composed ad that stirs his adrenaline, he remembers his wife’s conversation last night and how she expressed interest in getting  a “a good video editor” for their upcoming upcountry school project. When the service ends, Mr CEO walks up to the media booth asks a few questions, and the rest becomes history. The two boys under their independent agency sign up an account with his prominent bank  and as their ad garners countrywide fame on national TV, even the CEO’s sons rhyme it for daddy as he smiles away in the evening couch reminiscing, TV remote control in hands with a “I -know- how- all- this – started.” look. The “boys” do a faithful first  job and months later, competing banks line up to negotiate with the once “little” garage-located ad agency. Not because they saw their billboard or brochure, but because somebody told their wife who spoke to their friend upcountry, who told their uncle who is a  project officer at some local NGO with lot of video footage to edit and design . Long story short, the ad agency goes on to sign several other contracts courtesy of  “word of mouth” in their circles. The stressed communications officer, with a deadline, who watched the video in the second service talks about it at her workstation and her boss picks interest, they […]