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EVALUATION: After all has been said and done

So you’ve done all there is in terms of marketing your company. The Facebook likes are growing and your inquiry lines are jamming. And  thank goodness, it’s all somehow  reflecting on your company bank account. How do you go from there? We’ve long talked about internal communication, making most out of social media,  great websites -all as means towards imaging your company profile. But after all this done, how do you know the impact that it is having in   very measurable ways. How do you condense your recent campaign into figures, statistics and paragraphs that can easily be digested by your management? In case they need to forge a way forward. 1.    Do you have a distinctive and disruptive sense of purpose that sets you apart from your rivals?   Image Source:http://www.123rf.com 2.     Do you have a vocabulary of competition that is unique to your industry and compelling to your employees and customers? 3.     Are you prepared to reject opportunities that offer short-term benefits but distract your organization from its long-term mission? 4.     If your company went out of business tomorrow, who would really miss you and why? Great questions helpful in keeping us on track with our evaluation like these are always good to keep at the back of our minds. It’s is such thinking that will enable you have an effective evaluation of your company goals. And that goes a long way in enabling effective image- building not only to your external public but your internal public. What would it look like for us to undertake campaigns, events, et al after getting a thorough  understanding on how we will measure our impact-this way Would our organization look different?

Network sharing and the death of manual files

Your mum’s office was different – Ask her. She will most definitely tell you her office setting-unlike yours today- had typesetters rather than computers and the secretary would sit there in the corner pounding away documents the entire day. Everything went once, there was no delete button. So room for mistakes –still, unlike today –was minimal. If she’s kind enough, your “other generation mum” will also tell you that documentation then was different. Stacks of files would be piled up in cabinets every single day-of course meaning printing costs were high too. But something was peculiar. Today the trends have changed, shared networks are the big deal, your staff now has an opportunity to place every document they finish, not in a tangible cabinet but a virtual cabinet. Thousands of documents can now be shared virtually without anybody asking for a clipping machine. That has made workplace storage efficient. With just a click, your staff can download copy and paste shared documents all the time creating cohesion. Thank Goodness for this, interaction between projects is enabled without anybody drowning in paperwork. To harness the best of this, a couple of thoughts to keep in mind; Access levels : Open Access always comes with it’s pitfalls. You don’t want your kitchen staff accessing your trade secrets, do you? That’s why it’s important to keep guard, let a few be able to access the  shared files. Passwords. You can not state enough the importance of passwords to the security of your systems. Most security flaws and hacks are a result of weak or access to user passwords. A good password policy would be a good place to start. Emphasize Use. Make it a habit that all staff get to place work done periodically on the shared […]

What about Email?

I committed a crime the other day, a cyber crime,  if you like. I considered sending an email to one of those exposed emails I get in my inbox. Those emails the sender doesn’t consider should be sealed under ‘BCC’, All of a sudden, you get some update email with lists of people in the same business you have been dying to meet, connect. Many of us are familiar with the spam button a result of this practice, but that’s just one of the shortcomings of email, email posses a whole lot of other advantages for your company. Whether you have maximized these is another issue, altogether. 1. Identity Staff emails for example give corporate identity to your staff, free them from their sarah@somelousywebsite.com and give them identity. Their business cards may go places you have never dreamt about. And that’s mileage. 2. Correspondence This is supposed to be obvious, but it is not, emails when handled well give a uniform voice to the organization, an email from the director circulating through the day for example commands staff attention, those at the top of the ladder in your organization should make sure internal communication is constant and informative as it creates a sense of “we are together in this.” 3. Updates Some opportunities never arrive in your Facebook inbox. Most like minded in your business are always informing you of workshops, new opportunities via your email, another reason for you to make most of email. 4. Visibility Imagine each staff sent out a signed message with their company website to a close friend using company email. That’s enough to invite curiosity into what your company does. Website traffic may increase, that’s a role email plays effectively too. So encourage you staff to frequently use. 5. […]

IMAGES, IMAGES AND YES – IMAGES

Someone has said that if you want to hide something from an African, put it in a book. In contrast, If you want to reveal something to this generation, attach a photo to it. Such is the importance of imagery in our generation. After winning the recent American presidential elections, Barack Obama twitted a picture of him hugging his wife with the words “four more years.” In matter of hours the picture went viral and received over 5 million re tweets. And that has not been an isolated incidence, new media today has dwarfed traditional media by embracing imagery in their content, today, online and offline content not only comes with  compelling photography but with slideshows and gripping images. Social media giants like Facebook have gone a step further with features like “like”  “tag” and “share” buttons on their album offers. Towards the end of 2012, Facebook (as you may have noticed) introduced an album progress that featured all your (subscriber) yearlong highlights through the ending year. Whoever tracked that will tell you it was such a creative thing. As new media takes center stage, your company cannot stay on the fence regarding adopting images for your communications. Of course a few things will stand before any step is taken in this direction. Photography If you are going to undertake great pictorials in your communication, better have assured photography. Consistent loud photography never just happens, go ahead and outsource the best PR/Branding/Advertising agencies or even a photographer, this often helps keep consistency and keeps your company ahead- in terms of quality. Choices Make sure the message of your content always rhymes with the photograph, always let field articles and reports correlate with the pictures therein – uniformity is key. Positioning Image location matters, “top left” and “top right” are always […]
By |March 20th, 2013|Blog|0 Comments

WHY WORD OF MOUTH STILL MATTERS

Think of Business X. Business X is run by two entrepreneurial young men, raised in a city church. The two were part of a church media team where they honed their skills at “color grading” and “composition” – never mind the terms -pure videography. Their skills  noticed every Sunday on the church projector by the city’s prominent that come every Sunday morning. In one vivid case, a City Bank CEO notices a well composed ad that stirs his adrenaline, he remembers his wife’s conversation last night and how she expressed interest in getting  a “a good video editor” for their upcoming upcountry school project. When the service ends, Mr CEO walks up to the media booth asks a few questions, and the rest becomes history. The two boys under their independent agency sign up an account with his prominent bank  and as their ad garners countrywide fame on national TV, even the CEO’s sons rhyme it for daddy as he smiles away in the evening couch reminiscing, TV remote control in hands with a “I -know- how- all- this – started.” look. The “boys” do a faithful first  job and months later, competing banks line up to negotiate with the once “little” garage-located ad agency. Not because they saw their billboard or brochure, but because somebody told their wife who spoke to their friend upcountry, who told their uncle who is a  project officer at some local NGO with lot of video footage to edit and design . Long story short, the ad agency goes on to sign several other contracts courtesy of  “word of mouth” in their circles. The stressed communications officer, with a deadline, who watched the video in the second service talks about it at her workstation and her boss picks interest, they […]

SIGNS YOUR COMPANY WEBSITE IS ON DRIP?

If you always first think about your website before handing out your business card, – this article is for you. Not many will testify about the power of harnessing web power towards business ends yet this remains a central element in drawing attention towards your day to day happenings in your company. No matter how fancy your business cards look, a terribly worked, less updated website will always turn readers off; and yeah, readers are customers too and you know what that means, don’t you? So how do you notice your company website may be on drip? Content We’ll start with ourselves, inside the company, when blog comments are dwindling, that’s a sign to wake up and ask the inevitable question. How much content am I posting? Is there a consistent thread of updates coming through weekly? Is it qualitative or quantitative? Schedule There’s got to be a pattern, you cannot afford to go a month with no updates, likewise daily updates would wear your visitors out, so create an expectation of when and how often your readers expect something. Exhaust the social media forums in getting this word out. Consistency Ok, you do a great job posting on the company blog, but how consistently? It’s fatal for your customers to read about your activities in other sources without any direct information coming through your website. Images In today’s age, images are everything, compelling images will always call for attention, even to your articles, remember  youtube is already competing for your website visitor’s attention. No one wants to read drab textbooks via your website so keep it short and simple. Precision, brevity, clarity should be key i.e alongside compelling images. Social media So your workmates have Facebook accounts but none has bothered to “like” your recent company […]

DOING BUSINESS – THE FACEBOOK WAY

Me and Andrew – a friend who runs a starter clothing line company – met a colleague from an advertising agency at a restaurant the other day. As you would quickly guess, our introductions connected on various points as I quickly realized he was a copywriter, and so here we were, the three of us, a copywriter and two graphic designers. Fast forward, the conversation steered into my friend’s starter clothing line. Andrew and I were surprised to learn our advertising colleague actually already knew about our under budget clothing line establishment- how? through Facebook. Just so you know, With a low budget (if any at all) Andrew has built an online audience following his t-shirt design business via Facebook in small yet profound ways. With staff of himself as the proprietor, Andrew has almost single-handedly managed a Facebook campaign of throwing T-shirt photo samples out , attaching his friends and receiving orders . Over the last few months, Andrew’s business has gained momentum, he’s forked in deals that have involved audiences of up to 1000 young people. Today, Andrew looks at Facebook differently, gone are the days of simply posting status updates, here are the days of engaging audiences for a cause, a cause higher than what I am having for lunch, who i am in a relationship with or who showed up on the birthday party last night. Beat that.

NEW TECHNOLOGY: ENHANCER OR CURSE?

I have taken it upon myself backhome to task a 13 year old with an assignment. This young man is a vivid lover of FIFA games and all the distraction that comes with it. And because of that, I have handed him a copy of  “English Companion” to help him tell me three Proverbs he has learnt every day vis-a-vis playing FIFA games. Gone are the days of utilising your school vacation to shoot birds, today we have a different bird, it’s name?  Twitter. It’s here that we shoot our words in 140 characters, forget your mangoes. But that has come with a cost, hasn’t it? Today’s generation is more image driven than picture driven, and we like to talk about them, the distracted. But what about  us the employees? How has new media kept us from our responsibilities? Of-course I am asking your boss, not you . How much time do you spend on Facebook on  a typical workday?  fine, you can answer that. But here’s the big one for businesses, what safeguards have you established to ensure productivity in your business? That smart gentleman you gave an assignment this morning could actually be busy direct messaging his e-girlfriend on Twitter or Facebook. Question again is, how then shall you look out for your staff to guard against the new technology bug? A couple of takeaway  tips Ensure your staff members always have  something going on. Ensure weekly plans, reports – indeed an idle mind can be a devil’s workshop . Your staff still need time out on social media, so grant it, lunchtime and after office hours are good recommends. Productivity may increase when your staff has lots going on and there is liiibeertty  (yes […]

WRITING FOR THE WEB: FOUR QUICK TIPS

  There a saying on the internet that online readers are lazy readers, I bet that we – we who develop website content for business-have somewhat contributed to the problem .How? We’ll see. I mean, who wants to read long articles with thick paragraphs when my facebook page is open in one window. a Who? Who wants to read what your company profile says when the juicy email has arrived. With a decade of blogging and social media behind me, I will share a few lessons I have picked up along the journey. 1. Keep headlines creative and precise In one sentence, be able to say what your article is about and do it creatively. If you want to advice about the distractions of Facebook.You’ll draw more readership if you title your piece “I kissed face book goodbye” than if you went typical “The dangers of face book”. So be flexible, as long as you stay in the boundaries. 2. Keep paragraphs short May I please lend my pen to the one who said it better? , Roy Peter Clarke writes in his volume “50 writing tools”. A reader will address himself more readily to his task if he sees from the start that he will have breathing space from time to time than what to him looks like marathon course.There you go, like I like to say “keep it easy on the eye” 3. Use Images Your target audience probably spends more time on YouTube and than you think, so do them a favour and give their eyes something to feed on, let your articles feature a photograph, a video, something to feed the eye, it may just make your content viral . 4. […]
By |January 10th, 2013|Blog|0 Comments

Get Noticed: Social Media and Your Website Traffic

Running a company website without social media is like brushing without toothpaste. Okay, maybe that is an overstatement but I hope the idea is not lost. The idea that for your company to become visible, Twitter and facebook are going to be prominent in making that happen. Her are a few quick tips 1. Know your Audience Every company ought to know who dances to their tunes, for you to communicate, audience is key, know it, master it; their needs, their online behavior, age, sex that will be key in getting kickstarted.   2. Know what to say Sounds obvious? Well, maybe not. It’s possible to have existed for the last so years and still not know exactly what your company is about, or put simply-you can’t put in succinct words what you are about.   3. One at a time Yes Rome wasn’t built in a day so don’t try yours, run one campaign at a time, don’t promote multiple campaigns. You have one audience, one tweet per product, a status update per campaign, less is more.   4. Less is more It’s a rule anywhere, the lesser the better, find creative ways to say a lot in the fewest words possible, avoid clutter , don’t use two words where one will do, two posters where one is enough.   5. Do unto others And finally, it’s not just biblical, it’s also “social medial” (if you like), if your company social media account does not follow others on Twitter, don’t expect to be followed. If it doesn’t comment on other status updates, forget on yours. It’s called eye for eye.   Importantly, is the need for social media plan for your company, these tips should be well specified and documented. If you need help with this drop us an email media@devterch.com