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Monthly Archives: February 2013

WHY WORD OF MOUTH STILL MATTERS

Think of Business X. Business X is run by two entrepreneurial young men, raised in a city church. The two were part of a church media team where they honed their skills at “color grading” and “composition” – never mind the terms -pure videography. Their skills  noticed every Sunday on the church projector by the city’s prominent that come every Sunday morning. In one vivid case, a City Bank CEO notices a well composed ad that stirs his adrenaline, he remembers his wife’s conversation last night and how she expressed interest in getting  a “a good video editor” for their upcoming upcountry school project. When the service ends, Mr CEO walks up to the media booth asks a few questions, and the rest becomes history. The two boys under their independent agency sign up an account with his prominent bank  and as their ad garners countrywide fame on national TV, even the CEO’s sons rhyme it for daddy as he smiles away in the evening couch reminiscing, TV remote control in hands with a “I -know- how- all- this – started.” look. The “boys” do a faithful first  job and months later, competing banks line up to negotiate with the once “little” garage-located ad agency. Not because they saw their billboard or brochure, but because somebody told their wife who spoke to their friend upcountry, who told their uncle who is a  project officer at some local NGO with lot of video footage to edit and design . Long story short, the ad agency goes on to sign several other contracts courtesy of  “word of mouth” in their circles. The stressed communications officer, with a deadline, who watched the video in the second service talks about it at her workstation and her boss picks interest, they […]

SIGNS YOUR COMPANY WEBSITE IS ON DRIP?

If you always first think about your website before handing out your business card, – this article is for you. Not many will testify about the power of harnessing web power towards business ends yet this remains a central element in drawing attention towards your day to day happenings in your company. No matter how fancy your business cards look, a terribly worked, less updated website will always turn readers off; and yeah, readers are customers too and you know what that means, don’t you? So how do you notice your company website may be on drip? Content We’ll start with ourselves, inside the company, when blog comments are dwindling, that’s a sign to wake up and ask the inevitable question. How much content am I posting? Is there a consistent thread of updates coming through weekly? Is it qualitative or quantitative? Schedule There’s got to be a pattern, you cannot afford to go a month with no updates, likewise daily updates would wear your visitors out, so create an expectation of when and how often your readers expect something. Exhaust the social media forums in getting this word out. Consistency Ok, you do a great job posting on the company blog, but how consistently? It’s fatal for your customers to read about your activities in other sources without any direct information coming through your website. Images In today’s age, images are everything, compelling images will always call for attention, even to your articles, remember  youtube is already competing for your website visitor’s attention. No one wants to read drab textbooks via your website so keep it short and simple. Precision, brevity, clarity should be key i.e alongside compelling images. Social media So your workmates have Facebook accounts but none has bothered to “like” your recent company […]

DOING BUSINESS – THE FACEBOOK WAY

Me and Andrew – a friend who runs a starter clothing line company – met a colleague from an advertising agency at a restaurant the other day. As you would quickly guess, our introductions connected on various points as I quickly realized he was a copywriter, and so here we were, the three of us, a copywriter and two graphic designers. Fast forward, the conversation steered into my friend’s starter clothing line. Andrew and I were surprised to learn our advertising colleague actually already knew about our under budget clothing line establishment- how? through Facebook. Just so you know, With a low budget (if any at all) Andrew has built an online audience following his t-shirt design business via Facebook in small yet profound ways. With staff of himself as the proprietor, Andrew has almost single-handedly managed a Facebook campaign of throwing T-shirt photo samples out , attaching his friends and receiving orders . Over the last few months, Andrew’s business has gained momentum, he’s forked in deals that have involved audiences of up to 1000 young people. Today, Andrew looks at Facebook differently, gone are the days of simply posting status updates, here are the days of engaging audiences for a cause, a cause higher than what I am having for lunch, who i am in a relationship with or who showed up on the birthday party last night. Beat that.