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Monthly Archives: January 2013

NEW TECHNOLOGY: ENHANCER OR CURSE?

I have taken it upon myself backhome to task a 13 year old with an assignment. This young man is a vivid lover of FIFA games and all the distraction that comes with it. And because of that, I have handed him a copy of  “English Companion” to help him tell me three Proverbs he has learnt every day vis-a-vis playing FIFA games. Gone are the days of utilising your school vacation to shoot birds, today we have a different bird, it’s name?  Twitter. It’s here that we shoot our words in 140 characters, forget your mangoes. But that has come with a cost, hasn’t it? Today’s generation is more image driven than picture driven, and we like to talk about them, the distracted. But what about  us the employees? How has new media kept us from our responsibilities? Of-course I am asking your boss, not you . How much time do you spend on Facebook on  a typical workday?  fine, you can answer that. But here’s the big one for businesses, what safeguards have you established to ensure productivity in your business? That smart gentleman you gave an assignment this morning could actually be busy direct messaging his e-girlfriend on Twitter or Facebook. Question again is, how then shall you look out for your staff to guard against the new technology bug? A couple of takeaway  tips Ensure your staff members always have  something going on. Ensure weekly plans, reports – indeed an idle mind can be a devil’s workshop . Your staff still need time out on social media, so grant it, lunchtime and after office hours are good recommends. Productivity may increase when your staff has lots going on and there is liiibeertty  (yes […]

WRITING FOR THE WEB: FOUR QUICK TIPS

  There a saying on the internet that online readers are lazy readers, I bet that we – we who develop website content for business-have somewhat contributed to the problem .How? We’ll see. I mean, who wants to read long articles with thick paragraphs when my facebook page is open in one window. a Who? Who wants to read what your company profile says when the juicy email has arrived. With a decade of blogging and social media behind me, I will share a few lessons I have picked up along the journey. 1. Keep headlines creative and precise In one sentence, be able to say what your article is about and do it creatively. If you want to advice about the distractions of Facebook.You’ll draw more readership if you title your piece “I kissed face book goodbye” than if you went typical “The dangers of face book”. So be flexible, as long as you stay in the boundaries. 2. Keep paragraphs short May I please lend my pen to the one who said it better? , Roy Peter Clarke writes in his volume “50 writing tools”. A reader will address himself more readily to his task if he sees from the start that he will have breathing space from time to time than what to him looks like marathon course.There you go, like I like to say “keep it easy on the eye” 3. Use Images Your target audience probably spends more time on YouTube and than you think, so do them a favour and give their eyes something to feed on, let your articles feature a photograph, a video, something to feed the eye, it may just make your content viral . 4. […]
By |January 10th, 2013|Blog|0 Comments